When comes to different marketing styles most of the people don’t know how to choose best among them for promoting their products. So we decided to help them with the best comparison between Mobile Marketing and Email Marketing. Marketing plays a vital role in the success of any business. Technology offers several opportunities for the business owners in order to market their goods and services to the potential customers. Now the whole world is connected like never before. Initially email advertising was considered to be the main thing since it enabled the business management to send different messages to a large number of people. Email marketing is undeniably an effective method but there are many new marketing methods that might be even more effective. SMS marketing is one of the latest trends in the field of marketing. This marketing method offers a lot more advantages to the businesses as compared to the email marketing.
Email marketing definitely brings a number of advantages for the business owners. It enables you reach a huge number of people within a few minutes. These emails are easily customizable where you can send your desired messages to the targeted customers. It is very simple to customize and send these messages and is much more cost effective than other marketing methods. It is also very helpful in immediate conversion. However, SMS marketing also offers the similar advantages as offered by email marketing; in fact SMS marketing has a lot more to offer.
Mobile Marketing
Mobile marketing uses text messages as the main source of communication. The businesses can easily send text messages to the mobile phones of a large number of customers and the potential customers in an instant. Moreover, you can easily personalize and customize the mobile marketing campaigns in a number of ways just like email marketing. Mobile marketing has many added advantages like portability and immediate attention of the recipients etc.
Email Marketing Vs. Mobile Marketing
A brief comparison of the characteristics of both marketing methods is as following:
1.)Immediate Attention
As far as the email marketing is concerned, most of the users usually discard the messages that are sent for marketing purposes. Another problem associated with email marketing is that at times these messages are automatically sent to junk folder. In case your email messages are caught in spam filter, the recipient will not even realize that such messages ever exist. It causes huge frustration for most of the businesses.
On the other hand, mobile marketing has no such issues. When a text message is sent to a target customer, it is not sent to any junk folder. The recipient gets an immediate notification that he/she has received a message; in most cases the recipients will read those messages. In case, the recipient wants to block you from sending such messages, he/she is required to take an active step for that unlike email marketing where such messages are sent to junk folder.
2.)Immediate Response
Another major benefit associated with mobile marketing is that it acts as a stimulus for immediate action. The businesses can send messages to the recipients of a specific area in case they are offering some special deal. As the recipients are already present in that area so it is easier for them to take immediate action.
On the other hand, such benefits are not found in email marketing as the email messages are usually sent to recipients residing in different areas.
The Bottom Line
Email marketing is definitely an important and highly effective method of marketing that allows the businesses to share exclusive deals and newsletters to the individuals who have opted to receive such emails. However, it has several drawbacks that can have a negative impact on the businesses. While mobile marketing brings a lot of future opportunities for various businesses. Mobile marketing not only makes it difficult for the recipient to ignore such messages but also encourages him/her to take immediate action. So businesses should consider mobile marketing as an essential part of their marketing plan.
I am Nadine Myrick from Pass Certification looking for pass certification exam assistance? Let’s take benefit of pass certification self-paced CompTIA Certifications training material and clear your IT certification on first try.
Nice post!
ReplyDeleteWould be great if you could provide info on how to about sms marketing.
It's becoming obvious that email marketing is getting obsolete. Although many may disagree with me, many people don't bother opening up their emails because they don't the sender of the email and many people know that spamming.
ReplyDeleteBoth have advantages but mobile marketing is very handy while internet marketing can give us more detailed information. Great article.Thanks!
ReplyDeleteIts been a while since we ran an email marketing campaign but I have to question some of the open rates being put out there by people. My kid (in his early teens) doesn't use an email account. Everything he does is either through SMS or Social media. I think its all about being immediate. That's where the mindset is going/gone and that's where we have to be thinking.
ReplyDeleteGood post.
E-mail Marketing not only generate targeted traffic but also it create a brand awareness of your business and i think that email marketing play very important role in success of any business.
ReplyDelete